Hello! I’m Sarah Oknick, founder of Willo and lover of all things interior design.
For as long as I can remember, I’ve been creating mood boards and daydreaming about room re-dos. One of my earliest masterpieces? A gallery wall made entirely from posters I collected at my hometown’s TV & Video store. And yes, I did paint my high school bedroom that perfect shade of Friends purple.
After two decades of working in retail and helping launch national home + beauty brands, I finally decided to pour all that experience into my true passion: turning homes into spaces that feel warm, beautiful, and lived in (you know—where people actually exist, eat snacks, and lose the remote).
And if you scroll through my photos and spot a mysterious blur of fur in the corner, that’s just Cru—my four-legged “creative director,” who insisted on photobombing the shoot. He’s lucky he’s so cute.
